Compal e Sumol entre as marcas de Excelência em Portugal

The consultancy OnStrategy recently presented the results of the Brand Reputation study in Portugal, referring to the year 2024, and Sumol Compal maintains its prominence with the presence of the Sumol and Compal brands, being identified as brands of Excellence. The Compal brand moved up one position and is in 5th place, and the Sumol brand entered the Top 20, securing 18th place. Also noteworthy is the 2nd place of the Compal brand in the non-alcoholic beverages category. This study is carried out in accordance with ISO20671 (Strategy and Strength Assessment), ISO10668 (Financial Assessment) certifications, and the assessment of emotional dimension indicators, such as: relevance, consideration, trust, admiration, purchase intention, preference, recommendation and defense. More than 2,000 brands, belonging to more than 70 sectors of activity, were audited throughout the year, based on a representative sample of Portuguese citizens. Check the results here.