There were 9 days of exhibition of
“Portugal Sou Eu”, at the largest crafts fair in the Iberian Peninsula and the
second largest in Europe, which took place from 29 June to 7 July 2024 at FIL –
Feira Internacional de Lisboa.
AIP, through a joint stand, organized the
presence at the FIA - International
Crafts Fair, of brands certified with the “Portugal Sou Eu” seal, Amor Luso, Casa da Matilde, Entreosolleallua, Fios Com Tradição, Margarida Esperança, Pássaro de Seda,
Sofioska, Tendinha da Zeca, Tercia Carteiras, Tetelé Artesanato and
Vox Naturae who were able to exhibit their pieces and make their work known.
More than 48 thousand visitors were able
to discover, at the “Portugal Sou Eu” stand, fashion pieces and accessories,
furniture and decoration, natural cosmetics, bookbinding, sauces and
condiments, as well as participate in the “Workshops” promoted by Amor Luso:
Eco soap (make your soap with used oil) and homemade detergents (make your own
cleaning products).
During the FIA, brand activation actions
were promoted, resulting in an increase of 4.8% in followers on Instagram and
0.3% on Facebook.
Adherence to the “Portugal Sou Eu” Seal
for craft products, promoted and certified by AIP, follows a simplified regime,
holding the UPA Charter - Craft Production Unit granted by CEARTE. Join this
brand and certify your products or services. Contact us: aip@portugalsoueu.pt or 213 601 014.
