The accelerated evolution of Artificial Intelligence (AI) continues to shape the global technological landscape, and technology multinational Stratesys highlights the eight main trends and processes that will mark the year 2024.

As AI becomes increasingly integrated into business operations, Stratesys identifies the key areas that are influencing and shaping the future of this technology.

Improved and autonomous automation: The forecast is for growth in automation, enabling systems to perform complex tasks independently. The search for Explainable Artificial Intelligence (XAI) will gain prominence to ensure transparency and facilitate its adoption in various sectors.

Generative and multimodal AI: Significant advances in generative AI are anticipated, including the ability to process information across multiple modalities such as text, images, sound, and video, indicating a shift toward deeper understanding.

Improved human-machine interaction: The evolution of AI will strengthen human-machine interaction, with systems capable of providing more human and contextual responses, focusing on multimodal models for a more complete understanding.

Advanced Connectivity (5G and 6G): The implementation of advanced connectivity such as 5G and 6G will drive the integration of AI in building a hyperconnected society, aligning with Society 5.0's approach for a smooth integration of technology and society.

AI Regulation and Ethics: Core issues will include AI regulation and ethics, with a focus on establishing robust regulatory frameworks to address concerns such as bias, transparency and privacy protection.

Challenges regarding deepfakes and misinformation: An increase in the creation and dissemination of deepfakes is anticipated, requiring greater vigilance against misinformation and the need for appropriate legislation to address these challenges.

Amplified personalization: AI-based personalization will reach new heights, delivering more sophisticated and personalized user experiences across multiple digital platforms.

Better education and training: Greater incorporation of AI into education and training is expected, transforming teaching methods with technologies such as ChatGPT for more interactive and personalized experiences.


Tiago Duarte, director of Stratesys Portugal: “AI generates competitive advantages in markets where companies have difficulty”

Franscisco Ruiz, partner at Stratesys and specialist in AI, highlights that “Artificial Intelligence will become indispensable in all areas of society and, in particular, with a profound impact on sectors such as healthcare, where investments will be made to improve diagnoses and treatments; industrial automation, which will see greater efficiency in manufacturing and logistics processes; retail, which will experience a revolution in the hyper-personalization of the customer experience; and the financial sector, which is already benefiting from significant advances in risk management and fraud detection thanks to the latest technological disruptions.”

“Regarding the evolution of ethics in the use of AI, regulation in 2024 is likely to reflect a global effort to harmonize policies, focusing on safety, ethics and social benefit. International cooperation and consensus will be essential to develop AI technologies that are beneficial and equitably accessible, while respecting individual privacy and integrity”, highlights Eduardo Jiménez, associate director at Stratesys.

In turn, Tiago Duarte, partner at Stratesys and responsible for the multinational in Portugal, observes the significant interest of Portuguese companies in the impacts of generative AI on their operations, highlighting the need to implement strategies that ensure efficiency in the daily lives of teams, without compromising the data security. “The adoption of AI in various processes, both back office and production, can generate competitive advantages that allow our business fabric to have other tools to work in markets where they currently have difficulty differentiating themselves, and add speed to the growth that Portuguese economy has been improving, making us more productive and agile”, concludes that director.

Source: Stratesys Portugal