The Navigator Company created a label based on cellulose fibers that significantly reduces the time needed to cool drinks in the refrigerator, as a result of work developed in partnership with a group of entities to implement the “smart packaging” project called Gela, within the scope of the “From Fossil to Forest" mobilizing agenda and with financing from the PRR and the “Next Generation EU” funds.

Gela technology, created by the AlmaScience Collaborative Laboratory – of which Navigator is one of the founding members – allows drinks to reach the ideal temperature in just 12 or 15 minutes, around half the time of traditional methods.

This is an innovation that not only demonstrates the viability of disruptive solutions for labels and packaging with thermal control, but also paves the way for future applications that involve reducing the time for freezing products.

The technology and its demonstration in prototypes for labeling is being developed under the “From Fossil to Forest” Agenda, with funding from the Recovery and Resilience Plan and the “Next Generation EU” Funds. 

The consortium, led by The Navigator Company, has 27 partners in different areas of work, including the AlmaScience Collaborative Laboratory – which, in addition to Gela, is responsible for developing other solutions for temperature control based on cellulose –, in partnership with RAIZ – Forest and Paper Research Institute and the Superbock Group.

With a global investment of 103 million euros, of which 80 million are intended for productive investment, and 23 million for research and development (R&D), the mobilizing agenda “From Fossil to Forest – Sustainable Packaging Products to Replace Fossil Plastic” confirms and reinforces the added value of the eucalyptus forest for the national economy.

With a long history of innovation, being a pioneer in the production of bleached eucalyptus globulus pulp since 1957, The Navigator Company continues to invest in innovation in the forestry sector, engaging in multidisciplinary projects, with diverse partners and fostering innovation and transformation of business.

As a result of this work, the company is at the forefront of innovation in the forest-based circular bioeconomy. Through the "From Fossil to Forest" concept, the company has been promoting a set of strategic initiatives, leading significant investments in R&D programs, with a view to developing alternative bioproducts to fossil plastic, coming from planted eucalyptus globulus forests managed by sustainable way.

This dynamic led to the launch, at the end of 2020, of a new line of packaging products, through the new gKRAFT™ brand, with the aim of contributing to accelerating the transition from the use of plastic to the use of natural, sustainable, recyclable fibers and biodegradable, reinforcing its commitment to sustainability and environmental preservation. 

Additionally, it has made it possible to highlight the excellent suitability of eucalyptus globulus in innovative and differentiating products in the area of ​​paper for the hygiene and health market, in addition to allowing new opportunities for innovation and sustainability to be explored in areas such as “green fuels”.

The GELA project is, therefore, another significant step in the Company's mission to create sustainable value and promote the bioeconomy, creating a positive impact on society, the climate and nature. This is a commitment reflected in the company's 2030 Agenda, which aims to “create value responsibly”, as well as in its corporate purpose: “It is people, their quality of life and the future of the planet that inspire and move us”.

Source: The Navigator Company