Martech Digital, AIP's new associate, is a digital marketing and communication agency aimed at the B2B market, with the aim of helping companies communicate and promote their image, brand and business, using modern techniques used in the sector and to advanced digital tools.
Managed by Ana Barros, the agency is the result of more than 18 years of experience in marketing, communication and sales for the technology sector and the B2B market.
“Martech translates exactly this inevitable union between marketing and technology”, underlines the CEO for whom “any company – traditional or innovative – has to modernize the way it communicates and promote its products and services to be able to assert itself in the market. and stand out from the rest.”
“Digital transformation cannot just be about infrastructure and systems, it must also reach marketing, content and communication”, warns Ana Barros.
“Ambitious project”, Martech wants to “be more than a marketing and communication company”: “We want to enhance the close relationship that we have had for many years with the academic and corporate worlds and create projects that help companies and the market as a training academy for marketing and communication professionals. In addition, we have a strong connection to other markets and a “know-how” that allows us to help companies in their internationalization projects. We want to be partners, not mere service providers.”
Using a team specialized in the B2B market, especially in the Information and Communication Technologies sector, Martech Digital already has several national and international clients such as Conquest One, BOOST IT, IDC Portugal and SAP.
“We have a team that knows very well the challenges of the B2B market and the customers' business. We believe we can accelerate business, contributing to the digital transformation of companies' marketing and creating smarter connections between processes, technology and people. It is this proximity and experience that allows us to create the marketing and communication strategy most suited to each company, business and objective”, reinforces Ana Barros.
Name: MARKETING WORLDWIDE DIGITAL LTD.
Sector: Marketing and Communication
CAE: Advertising agency. Other activities related to information and computer technology.
Manager: Ana Barros
Products/services: Consulting services in digital transformation of processes, marketing and sales: digital marketing and content marketing; press office and social media; digital transformation.
Main short- and medium-term objectives: Strengthen the close relationship that we have had for many years with the academic and corporate worlds and create projects that help companies and the market as a training academy for marketing and communication professionals.