Super Bock’s “Peaces Edition Christmas Tree”, a giant beer bottle with lighting alluding to the festivities and labels that invite friends to chat and make peace, is causing a sensation on social media Instagram, Facebook, TikTok and YouTube: in 96 hours, the videos reached around 10 million views and more than 115 thousand interactions.

This unique way of wishing you a merry Christmas, which continues the “Put everything in clean cups” campaign, reinforces not only the brand’s values ​​associated with friendship, but also its role in the area of ​​innovation.

The action was developed by Live Content and Computer Generated Imagery (CGI) technology was used to insert these bottles in a very real way, into the daily lives of emblematic places in the cities of Braga, Lisbon and Porto.

Bruno Albuquerque, beer marketing director at Super Bock Group, cited in a statement, explains the scope of this initiative: “This Christmas season, we wanted, once again, to highlight the importance of friendship and friends in our lives, and this action reinforced that's right. There was great interaction and identification with the action on the people's side, which is proven by the results obtained on social networks, the best in memory, taking into account the period under evaluation”.

Source: Super Bock Group