B2B, or "Business-to-Business" transactions are redefining the way companies interact and collaborate in the digital age. In the current globalized market scenario, B2B e-commerce has never been more crucial, with companies using digital channels to overcome geographic limitations and penetrate international markets.

It is based on this paradigm that AIP accepted the challenge of joining Toogas, an e-commerce specialist, with the multinational BigCommerce, one of the world's main e-commerce platforms, to show Portuguese companies how they can expand their B2B business. , at national and international level, in a webinar entitled “Successful strategies in B2B e-commerce to boost internationalization”, scheduled for April 11th, at 11am, with free online participation. For more information and registration, see the event page.