The presence of “Portugal Sou Eu” at the 33rd edition of the International Handicraft Fair (FIA), which took place in Lisbon, between 4 and 12 September, meant, for the exhibitors present at the stand, the resumption of activity in external events. The fair had more than 22 thousand visitors. “The Portugal Sou Eu space was notable for its presentation, decoration and the professionalism of the team that accompanied us to the event”, said one of the exhibitors. The event included the visit of João Torres, Secretary of State for Commerce, Services and Consumer Protection, and the artisans present at the “Portugal Sou Eu” stand made a positive assessment of their participation, either for the opportunity to promote their brands and their work, either because of the possibility they had to establish partnerships. For AIP, this presence at FIA 2021 allowed the exhibiting artisans to make known handmade products with the “Portugal Sou Eu” seal and visitors to contact and value this recognition brand that contributes to the creation of value in Portugal. Discover the program and contact us: aip@portugalsoueu.pt.